Mobile operator 3 Italia is giving its DVB-H clients free access to the channels RAI 1, RAI 2, Mediaset, Sky Meteo 24 and Current TV, as well as its new in-house channel La3. The company is also offering new customers free internet access, up to 50 MB per day. The changes are part of the company’s new cross-media strategy, aimed at promoting new data services, it announced at a press conference. La3 will broadcast from 08:00 to 24:00 hours daily, showing a range of sports, music and entertainment programming. 3 also introduced the new Samsung F510 handset for TV viewing, in addition to the LG HB620, Momedesign MD5, Garmin 900T and the Onda DH502HS USB device for watching on a PC.

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